John Varvatos Hosts Road Recovery Benefit
Senior Account Executive. Tari Bohnert closed additional brand partnerships and oversaw full promotional execution
Develop a kick ass fundraising event around The Road Recovery organization for next fiscal programming. Additionally build awareness around the mission of the organization and it’s ongoing programs supporting young adults battling addiction and other adversities that comes a long with it.
PROCESS & SOLUTION:
Working directly with Road Recovery’s founder, Gene Bowen, Tari Bohnert built an exclusive event and concert at the John Varvatos Bowery retail location. As a team they tied in artists that have also battled addiction and are close with both Road Recovery and John. The intimate show featured Tom Morello, Peter Frampton, Slash, Wayne Kramer and Denis Leary. Aligning with WRXP, Matt Pinfield hosted the event and was able to use his personal story with addiction on-air to connect with RXP listeners to build awareness and help fundraise. A press release to industry leaders along with a major promotional campaign surrounding the event attracted an a-list red carpet attendance along with some generous donations towards the cause. Tari worked with Gene to bring additional clients from her network as sponsors for the event. This resulted into long term brand partnerships for other customized programs in which the company had a community outreach initiative.
To this day Tari has an ongoing and long term relationship with Road Recovery helping oversee a variety of different successful fundraising programs.
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